20 Jul Internet and Cable Company Reduces Direct Mail Cost While Increasing Responses, Sales, and ROI
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="17669" img_size="full" qode_css_animation=""][vc_empty_space height="30px"][vc_column_text] CHALLENGE The Director of Marketing for a regional internet and cable company was struggling with creating and managing direct mail campaigns through their ad agency. That agency was selected for brand and advertising creative, and direct...