04 Oct Leading Home Warranty provider slashes cost of customer acquisition by over 65% combining Rapid Performance Method and A.I. fueled predictive list modeling.
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="16977" img_size="full" qode_css_animation=""][vc_empty_space height="30px"][vc_column_text] CHALLENGE The client, a leading national home warranty provider, had tried using direct mail in the past for new customer acquisition, but had stopped mailing due to low performance. Based on competitive research they still...