---
title: Resource Center | RPM | Josh Gold
description: "Vice President, Client Services \n
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With more than 25 years of experience in direct marketing, Josh partners with clients to develop customer acquisition and retention strategies, guiding programs from initial planning and creative development through execution, analysis, and continuous optimization. \n
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Throughout his career, Josh has worked with leading organizations across telecommunications, technology, healthcare, insurance, nonprofit, consumer products, and B2B markets. His experience includes supporting brands such as altafiber, Hawaiian Telcom, DIRECTV, SiriusXM, Symantec, SAP, Intuit, IHOP, Six Flags, Operation Smile, Make-A-Wish, American Red Cross, and Special Olympics. Working across both commercial and mission-driven organizations has given him a broad perspective on how direct marketing can help organizations achieve a wide range of business objectives. \n
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Josh's expertise spans direct mail strategy, client service, creative and copy development, campaign planning, production management, testing, optimization, and performance analysis. Clients count on Josh to keep complex programs moving, anticipate challenges before they become problems, provide candid guidance, and ensure every campaign is executed with accuracy, efficiency, and attention to detail. \n
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Josh is especially proud of the long-term client relationships he has built throughout his career. He believes trust is earned by consistently delivering on commitments, communicating honestly, and helping clients transform direct mail from a series of isolated campaigns into a dependable, always-on sales and customer acquisition channel. \n
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Outside of work, Josh enjoys road trips, discovering new restaurants, and attending live concerts, especially classic yacht rock bands from the 1970s and 1980s."
---
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# Josh Gold
**Vice President, Client Services**
With more than 25 years of experience in direct marketing, Josh partners with clients to develop customer acquisition and retention strategies, guiding programs from initial planning and creative development through execution, analysis, and continuous optimization.
Throughout his career, Josh has worked with leading organizations across telecommunications, technology, healthcare, insurance, nonprofit, consumer products, and B2B markets. His experience includes supporting brands such as altafiber, Hawaiian Telcom, DIRECTV, SiriusXM, Symantec, SAP, Intuit, IHOP, Six Flags, Operation Smile, Make-A-Wish, American Red Cross, and Special Olympics. Working across both commercial and mission-driven organizations has given him a broad perspective on how direct marketing can help organizations achieve a wide range of business objectives.
Josh's expertise spans direct mail strategy, client service, creative and copy development, campaign planning, production management, testing, optimization, and performance analysis. Clients count on Josh to keep complex programs moving, anticipate challenges before they become problems, provide candid guidance, and ensure every campaign is executed with accuracy, efficiency, and attention to detail.
Josh is especially proud of the long-term client relationships he has built throughout his career. He believes trust is earned by consistently delivering on commitments, communicating honestly, and helping clients transform direct mail from a series of isolated campaigns into a dependable, always-on sales and customer acquisition channel.
Outside of work, Josh enjoys road trips, discovering new restaurants, and attending live concerts, especially classic yacht rock bands from the 1970s and 1980s.
## [From Boring to Breakthrough: Making the Most of Every Mail Format](https://rpmdm.com/blog/direct-mail-from-boring-to-breakthrough)
 [Josh Gold](https://rpmdm.com/blog/author/josh-gold)
In direct mail, small changes can make a big difference.
[Resources](https://rpmdm.com/blog/tag/resources)
[Read More](https://rpmdm.com/blog/direct-mail-from-boring-to-breakthrough)
## [Why Big Agency Mergers Hurt Your Direct Mail—And How to Get It Back on Track](https://rpmdm.com/blog/why-big-agency-mergers-hurt-your-direct-mail)
 [Josh Gold](https://rpmdm.com/blog/author/josh-gold)
Agency mergers are stacking up—[Omnicom and IPG are chasing a $25-billion network](https://www.adweek.com/agencies/shareholders-approve-omnicoms-acquisition-of-ipg/), while [BBDO’s...](https://www.adweek.com/agencies/three-offices-unite-to-form-west-bbdo/)
[News](https://rpmdm.com/blog/tag/news) [Resources](https://rpmdm.com/blog/tag/resources)
[Read More](https://rpmdm.com/blog/why-big-agency-mergers-hurt-your-direct-mail)
## [How to Offset the USPS July 2025 Postage Rate Increase on Direct Mail](https://rpmdm.com/blog/how-to-offset-the-usps-july-2025-postage-rate-increase-on-direct-mail)
 [Josh Gold](https://rpmdm.com/blog/author/josh-gold)
The USPS has proposed an 11.6% average postage increase for Marketing Mail, set to take effect in...
[News](https://rpmdm.com/blog/tag/news) [Resources](https://rpmdm.com/blog/tag/resources)
[Read More](https://rpmdm.com/blog/how-to-offset-the-usps-july-2025-postage-rate-increase-on-direct-mail)
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##### Recent Blog Post
Recent Blog Post
###### [The Third Wave of Wireless: Why Distribution and Direct Mail Will Help Define What’s Next](https://rpmdm.com/blog/the-third-wave-of-wireless-why-distribution-and-direct-mail-will-help)
Wireless is entering its third major wave of growth. Unlike the last two, this one isn’t likely to...
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