Matt Witter

Vice President, Growth and Partnerships

With more than 25 years of experience in direct mail advertising and strategic partnerships, Matt works with clients to build customer acquisition, churn reduction, cross-sell, upsell, and win-back programs that fill pipelines with sales.

Matt also works with complementary technology and service providers to integrate RPM's direct mail expertise into broader marketing solutions, making it easier for organizations to engage with RPM through the partners and platforms they already trust.

Throughout his career, Matt has worked with leading brands including AT&T, Cricket Wireless, DIRECTV, Hyatt, Netflix, Microsoft, AAA, Uber, OneMedical, and SAP Concur. Clients count on Matt to connect marketing investments to business impact, linking campaign strategy directly to revenue growth. His experience spans both agency and client-side global leadership, giving him a practical understanding of the challenges marketing and sales leaders face, from hitting pipeline targets quarter after quarter to executing complex programs with consistency and precision.

Matt encourages organizations to think of the first several months of a direct mail program as R&D. He believes the most successful direct mail programs are built through meaningful testing, continuous refinement, and a willingness to challenge assumptions. Matt is a firm believer in the “happy accidents” that happen with extensive testing. One of Matt’s favorite sayings is “a new idea doesn’t always have to make sense, but it does have to make money.”

Outside of work, Matt enjoys running, skiing, family time, and following college football.