--- title: Resource Center | RPM | Matt Witter description: "Vice President, Growth and Partnerships\n

\nWith more than 25 years of experience in direct mail advertising and strategic partnerships, Matt works with clients to build customer acquisition, churn reduction, cross-sell, upsell, and win-back programs that fill pipelines with sales. \n

\nMatt also works with complementary technology and service providers to integrate RPM's direct mail expertise into broader marketing solutions, making it easier for organizations to engage with RPM through the partners and platforms they already trust. \n

\nThroughout his career, Matt has worked with leading brands including AT&T, Cricket Wireless, DIRECTV, Hyatt, Netflix, Microsoft, AAA, Uber, OneMedical, and SAP Concur. Clients count on Matt to connect marketing investments to business impact, linking campaign strategy directly to revenue growth. His experience spans both agency and client-side global leadership, giving him a practical understanding of the challenges marketing and sales leaders face, from hitting pipeline targets quarter after quarter to executing complex programs with consistency and precision. \n

\nMatt encourages organizations to think of the first several months of a direct mail program as R&D. He believes the most successful direct mail programs are built through meaningful testing, continuous refinement, and a willingness to challenge assumptions. Matt is a firm believer in the “happy accidents” that happen with extensive testing. One of Matt’s favorite sayings is “a new idea doesn’t always have to make sense, but it does have to make money.” \n

\nOutside of work, Matt enjoys running, skiing, family time, and following college football." --- [Skip to content](https://rpmdm.com/blog/author/matt-witter#main-content) [![rpm\_color\_logo](https://rpmdm.com/hubfs/Global/rpm_color_logo.svg) ![rpm\_color\_logo](https://rpmdm.com/hubfs/Global/rpm_color_logo.svg)](https://rpmdm.com) [Contact](https://rpmdm.com/contact-us) - [About](https://rpmdm.com/about-us) - [Solutions](https://rpmdm.com/solutions) - [Method](https://rpmdm.com/rpm-method) - [Work](https://rpmdm.com/work) - Industry - [B2B](https://rpmdm.com/industry/b2b) - [Broadband](https://rpmdm.com/industry/internet-service-providers) - [Financial](https://rpmdm.com/industry/financial) - [Home Services](https://rpmdm.com/industry/home-services) - [Insurance](https://rpmdm.com/industry/insurance) - [Retail](https://rpmdm.com/industry/retail) - [SaaS](https://rpmdm.com/industry/saas) - [Startups](https://rpmdm.com/industry/startups) - [Travel & Hospitality](https://rpmdm.com/industry/travel-hospitality) - [Wireless](https://rpmdm.com/industry/wireless-carriers) - [Resources](https://rpmdm.com/blog) - [Podcast](https://responsedrivers.com/) # Matt Witter **Vice President, Growth and Partnerships** With more than 25 years of experience in direct mail advertising and strategic partnerships, Matt works with clients to build customer acquisition, churn reduction, cross-sell, upsell, and win-back programs that fill pipelines with sales. Matt also works with complementary technology and service providers to integrate RPM's direct mail expertise into broader marketing solutions, making it easier for organizations to engage with RPM through the partners and platforms they already trust. Throughout his career, Matt has worked with leading brands including AT&T, Cricket Wireless, DIRECTV, Hyatt, Netflix, Microsoft, AAA, Uber, OneMedical, and SAP Concur. Clients count on Matt to connect marketing investments to business impact, linking campaign strategy directly to revenue growth. His experience spans both agency and client-side global leadership, giving him a practical understanding of the challenges marketing and sales leaders face, from hitting pipeline targets quarter after quarter to executing complex programs with consistency and precision. Matt encourages organizations to think of the first several months of a direct mail program as R&D. He believes the most successful direct mail programs are built through meaningful testing, continuous refinement, and a willingness to challenge assumptions. Matt is a firm believer in the “happy accidents” that happen with extensive testing. One of Matt’s favorite sayings is “a new idea doesn’t always have to make sense, but it does have to make money.” Outside of work, Matt enjoys running, skiing, family time, and following college football. ## [The Third Wave of Wireless: Why Distribution and Direct Mail Will Help Define What’s Next](https://rpmdm.com/blog/the-third-wave-of-wireless-why-distribution-and-direct-mail-will-help) ![Picture of Matt Witter](https://rpmdm.com/hs-fs/hubfs/Matt_Witter-1.jpg?width=30&name=Matt_Witter-1.jpg) [Matt Witter](https://rpmdm.com/blog/author/matt-witter) Wireless is entering its third major wave of growth. Unlike the last two, this one isn’t likely to... [Resources](https://rpmdm.com/blog/tag/resources) [Read More](https://rpmdm.com/blog/the-third-wave-of-wireless-why-distribution-and-direct-mail-will-help) ## [Why we're joining FBA and how we hope to contribute](https://rpmdm.com/blog/rpm-joins-fiber-broadband-association) ![Picture of Matt Witter](https://rpmdm.com/hs-fs/hubfs/Matt_Witter-1.jpg?width=30&name=Matt_Witter-1.jpg) [Matt Witter](https://rpmdm.com/blog/author/matt-witter) ##### RPM Direct Marketing joins the Fiber Broadband Association to help advance access to reliable... [News](https://rpmdm.com/blog/tag/news) [Read More](https://rpmdm.com/blog/rpm-joins-fiber-broadband-association) ### Ready to Get Started? Contact us today to learn more about how we transform direct mail results.    [206.462.4208](tel:2064624208)    [info@rpmdm.com](mailto:info@rpmdm.com)   ##### Solutions Solutions - [Direct Mail Marketing Services](https://rpmdm.com/solutions) - [Rapid Performance Method](https://rpmdm.com/rpm-method) - [Direct Mail Case Studies](https://rpmdm.com/work) ##### Resources Resources - [Direct Mail Blog](https://rpmdm.com/blog) - [Response Drivers Podcast](https://responsedrivers.com/) - [Our Experts](https://rpmdm.com/about-us#team) - [FAQ](https://rpmdm.com/faq) - [Site Map](https://rpmdm.com/site-map) ##### Industries Industries - [B2B](https://rpmdm.com/industry/b2b) - [Financial Services](https://rpmdm.com/industry/financial) - [Home Services](https://rpmdm.com/industry/home-services) - [Insurance](https://rpmdm.com/industry/insurance) - [Broadband](https://rpmdm.com/industry/internet-service-providers) - [Retail & E-Commerce](https://rpmdm.com/industry/retail) - [Travel & Hospitality](https://rpmdm.com/industry/travel-hospitality) - [Wireless](https://rpmdm.com/industry/wireless-carriers) ##### Recent Blog Post Recent Blog Post ###### [The Third Wave of Wireless: Why Distribution and Direct Mail Will Help Define What’s Next](https://rpmdm.com/blog/the-third-wave-of-wireless-why-distribution-and-direct-mail-will-help) Wireless is entering its third major wave of growth. 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