From Boring to Breakthrough: Making the Most of Every Mail Format
In direct mail, small changes can make a big difference.
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Digital ads can drain budgets fast, and the results? Well, they’re not always guaranteed. Are you...
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The Fast and the Flawless: Reject the False Binary of Speed vs. Quality
Speed and quality… can you really have both? Consider this quote from Andy Jassy, CEO of Amazon:...
Read MoreWhy Big Agency Mergers Hurt Your Direct Mail—And How to Get It Back on Track
Agency mergers are stacking up—Omnicom and IPG are chasing a $25-billion network, while BBDO’s...
Read MoreHow to Offset the USPS July 2025 Postage Rate Increase on Direct Mail
The USPS has proposed an 11.6% average postage increase for Marketing Mail, set to take effect in...
Read MoreThe Psychology of Color: Maximizing Impact in Direct Mail Marketing
The psychology of color is an important topic to understand if you want to get better results from...
Read MoreHow to Reclaim Consumer Attention in an Increasingly Fragmented Digital World
There are 86,400 seconds in a day. By some estimates, Americans now spend more than 25,000 of those...
Read More5 Ways to Leverage Your Brand in Direct Mail
It used to be that only really huge companies cared about branding. It seemed to be a luxury,...
Read More7 Key Creative Concepts for Great Results
First off, a rant...
Direct mail isn’t just advertising — it’s a sales tool. There are cheaper ways...
Read More11 Powerful Attributes of Direct Mail
Direct mail is the most heavily used direct marketing medium, and its popularity continues to...