--- title: Resource Center | RPM | Resources description: Resources | Learn key tips, strategies and secrets of direct mail marketing from experienced and trusted experts who have insights into the best direct mail programs. --- [Skip to content](https://rpmdm.com/blog/tag/resources#main-content) [![rpm\_color\_logo](https://rpmdm.com/hubfs/Global/rpm_color_logo.svg) ![rpm\_color\_logo](https://rpmdm.com/hubfs/Global/rpm_color_logo.svg)](https://rpmdm.com) [Contact](https://rpmdm.com/contact-us) - [About](https://rpmdm.com/about-us) - [Solutions](https://rpmdm.com/solutions) - [Method](https://rpmdm.com/rpm-method) - [Work](https://rpmdm.com/work) - Industry - [B2B](https://rpmdm.com/industry/b2b) - [Broadband](https://rpmdm.com/industry/internet-service-providers) - [Financial](https://rpmdm.com/industry/financial) - [Home Services](https://rpmdm.com/industry/home-services) - [Insurance](https://rpmdm.com/industry/insurance) - [Retail](https://rpmdm.com/industry/retail) - [SaaS](https://rpmdm.com/industry/saas) - [Startups](https://rpmdm.com/industry/startups) - [Travel & Hospitality](https://rpmdm.com/industry/travel-hospitality) - [Wireless](https://rpmdm.com/industry/wireless-carriers) - [Resources](https://rpmdm.com/blog) - [Podcast](https://responsedrivers.com/) # Resource Center Filter by Tag All News Resources ##### Posts about ### Resources ## [The Third Wave of Wireless: Why Distribution and Direct Mail Will Help Define What’s Next](https://rpmdm.com/blog/the-third-wave-of-wireless-why-distribution-and-direct-mail-will-help) ![Picture of Matt Witter](https://rpmdm.com/hs-fs/hubfs/Matt_Witter-1.jpg?width=30&name=Matt_Witter-1.jpg) [Matt Witter](https://rpmdm.com/blog/author/matt-witter) Wireless is entering its third major wave of growth. Unlike the last two, this one isn’t likely to... [Resources](https://rpmdm.com/blog/tag/resources) [Read More](https://rpmdm.com/blog/the-third-wave-of-wireless-why-distribution-and-direct-mail-will-help) ## [How to Measure Direct Mail Campaign Performance: 6 Tracking Methods That Work](https://rpmdm.com/blog/how-to-track-and-measure-direct-mail-marketing-campaigns) ![Picture of Dano Carver](https://rpmdm.com/hs-fs/hubfs/dano%20portrait%20thumbnail.jpg?width=30&name=dano%20portrait%20thumbnail.jpg) [Dano Carver](https://rpmdm.com/blog/author/dano-carver) One of the biggest opportunities we see at RPM is helping clients more accurately measure the... [Resources](https://rpmdm.com/blog/tag/resources) [Read More](https://rpmdm.com/blog/how-to-track-and-measure-direct-mail-marketing-campaigns) ## [Direct Mail Volume Surges: What’s Going On? and What To Do Next...](https://rpmdm.com/blog/direct-mail-volume-surges) ![Picture of Rick Rappé](https://rpmdm.com/hs-fs/hubfs/1536198754943.jpeg?width=30&name=1536198754943.jpeg) [Rick Rappé](https://rpmdm.com/blog/author/rick-rappe) **“Brands will send an average of 67.3 million pieces of mail this year — up from 34.9 million in...** [News](https://rpmdm.com/blog/tag/news) [Resources](https://rpmdm.com/blog/tag/resources) [Read More](https://rpmdm.com/blog/direct-mail-volume-surges) ## [5 Key Marketing Lessons from the Response Drivers Podcast](https://rpmdm.com/blog/5-key-marketing-lessons-from-the-response-drivers-podcast) ![Picture of Dano Carver](https://rpmdm.com/hs-fs/hubfs/dano%20portrait%20thumbnail.jpg?width=30&name=dano%20portrait%20thumbnail.jpg) [Dano Carver](https://rpmdm.com/blog/author/dano-carver) What lessons can we learn from experienced direct marketers that can be applied to new campaigns... [Resources](https://rpmdm.com/blog/tag/resources) [Read More](https://rpmdm.com/blog/5-key-marketing-lessons-from-the-response-drivers-podcast) ## [From Boring to Breakthrough: Making the Most of Every Mail Format](https://rpmdm.com/blog/direct-mail-from-boring-to-breakthrough) ![Picture of Josh Gold](https://rpmdm.com/hs-fs/hubfs/Team/rpm_josh_gold_opt.jpg?width=30&name=rpm_josh_gold_opt.jpg) [Josh Gold](https://rpmdm.com/blog/author/josh-gold) In direct mail, small changes can make a big difference. [Resources](https://rpmdm.com/blog/tag/resources) [Read More](https://rpmdm.com/blog/direct-mail-from-boring-to-breakthrough) ## [The Fast and the Flawless: Reject the False Binary of Speed vs. Quality](https://rpmdm.com/blog/speed-and-quality) ![Picture of Dano Carver](https://rpmdm.com/hs-fs/hubfs/dano%20portrait%20thumbnail.jpg?width=30&name=dano%20portrait%20thumbnail.jpg) [Dano Carver](https://rpmdm.com/blog/author/dano-carver) Speed and quality… can you really have both? [Consider this quote from Andy Jassy, CEO of Amazon](https://www.aboutamazon.com/news/workplace/ceo-andy-jassy-amazon-worlds-largest-startup):*...* [Resources](https://rpmdm.com/blog/tag/resources) [Read More](https://rpmdm.com/blog/speed-and-quality) ## [Spend Smart, Win Big: Better Direct Mail for ISP & Wireless Growth](https://rpmdm.com/blog/spend-smart-win-big) ![Picture of Rick Rappé](https://rpmdm.com/hs-fs/hubfs/1536198754943.jpeg?width=30&name=1536198754943.jpeg) [Rick Rappé](https://rpmdm.com/blog/author/rick-rappe) Digital ads can drain budgets fast, and the results? Well, they’re not always guaranteed. Are you... [Resources](https://rpmdm.com/blog/tag/resources) [Read More](https://rpmdm.com/blog/spend-smart-win-big) ## [Why Big Agency Mergers Hurt Your Direct Mail—And How to Get It Back on Track](https://rpmdm.com/blog/why-big-agency-mergers-hurt-your-direct-mail) ![Picture of Josh Gold](https://rpmdm.com/hs-fs/hubfs/Team/rpm_josh_gold_opt.jpg?width=30&name=rpm_josh_gold_opt.jpg) [Josh Gold](https://rpmdm.com/blog/author/josh-gold) Agency mergers are stacking up—[Omnicom and IPG are chasing a $25-billion network](https://www.adweek.com/agencies/shareholders-approve-omnicoms-acquisition-of-ipg/), while [BBDO’s...](https://www.adweek.com/agencies/three-offices-unite-to-form-west-bbdo/) [News](https://rpmdm.com/blog/tag/news) [Resources](https://rpmdm.com/blog/tag/resources) [Read More](https://rpmdm.com/blog/why-big-agency-mergers-hurt-your-direct-mail) ## [How to Offset the USPS July 2025 Postage Rate Increase on Direct Mail](https://rpmdm.com/blog/how-to-offset-the-usps-july-2025-postage-rate-increase-on-direct-mail) ![Picture of Josh Gold](https://rpmdm.com/hs-fs/hubfs/Team/rpm_josh_gold_opt.jpg?width=30&name=rpm_josh_gold_opt.jpg) [Josh Gold](https://rpmdm.com/blog/author/josh-gold) The USPS has proposed an 11.6% average postage increase for Marketing Mail, set to take effect in... [News](https://rpmdm.com/blog/tag/news) [Resources](https://rpmdm.com/blog/tag/resources) [Read More](https://rpmdm.com/blog/how-to-offset-the-usps-july-2025-postage-rate-increase-on-direct-mail) ## [The Psychology of Color: Maximizing Impact in Direct Mail Marketing](https://rpmdm.com/blog/psychology-of-color-direct-mail-marketing) ![Picture of Dano Carver](https://rpmdm.com/hs-fs/hubfs/dano%20portrait%20thumbnail.jpg?width=30&name=dano%20portrait%20thumbnail.jpg) [Dano Carver](https://rpmdm.com/blog/author/dano-carver) The psychology of color is an important topic to understand if you want to get better results from... [Resources](https://rpmdm.com/blog/tag/resources) [Read More](https://rpmdm.com/blog/psychology-of-color-direct-mail-marketing) ## [How to Reclaim Consumer Attention in an Increasingly Fragmented Digital World](https://rpmdm.com/blog/new-ebook-on-how-to-reclaim-consumer-attention-in-an-increasingly-fragmented-digital-world) ![Picture of Rick Rappé](https://rpmdm.com/hs-fs/hubfs/1536198754943.jpeg?width=30&name=1536198754943.jpeg) [Rick Rappé](https://rpmdm.com/blog/author/rick-rappe) There are 86,400 seconds in a day. By some estimates, Americans now spend more than 25,000 of those... [Resources](https://rpmdm.com/blog/tag/resources) [Read More](https://rpmdm.com/blog/new-ebook-on-how-to-reclaim-consumer-attention-in-an-increasingly-fragmented-digital-world) ## [5 Ways to Leverage Your Brand in Direct Mail](https://rpmdm.com/blog/5-ways-to-leverage-your-brand-in-direct-mail) ![Picture of Rick Rappé](https://rpmdm.com/hs-fs/hubfs/1536198754943.jpeg?width=30&name=1536198754943.jpeg) [Rick Rappé](https://rpmdm.com/blog/author/rick-rappe) It used to be that only really huge companies cared about branding. It seemed to be a luxury,... [Resources](https://rpmdm.com/blog/tag/resources) [Read More](https://rpmdm.com/blog/5-ways-to-leverage-your-brand-in-direct-mail) [1](https://rpmdm.com/blog/tag/resources/page/1) [2](https://rpmdm.com/blog/tag/resources/page/2) [Next](https://rpmdm.com/blog/tag/resources/page/2) ### Ready to Get Started? 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Unlike the last two, this one isn’t likely to... [![RPM Direct Marketing logo](https://rpmdm.com/hubfs/Global/rpm_logo_white_oj_padding-1.svg)](https://rpmdm.com/privacy-policy) - [Privacy Policy](https://rpmdm.com/privacy-policy) - [Featured on DesignRush](https://www.designrush.com/agency/direct-marketing) © 2026 RPM (Rappe Performance Marketing LLC)