Xanthi Perote

Executive Assistant – Data Processing

Xanthi Perote plays an important role in the accuracy, organization, and confidentiality of the data behind direct mail programs. In nearly four years with RPM, she has developed expertise in data processing and has become a trusted member of the team known for her adaptability, attention to detail, and ability to quickly learn new processes and technologies.

Before joining RPM, Xanthi worked with organizations in financial services, telecommunications and debt collection, broadcast media, and HR recruitment. That experience, combined with her highly organized approach, gives her a strong appreciation for the importance of handling customer and prospect data carefully and responsibly.

Clients count on Xanthi to make sure the data behind their direct mail programs is accurate, organized, and handled with care. Xanthi believes successful direct mail starts with getting the data fundamentals right: reaching the right audience with the right message at the right time. Accurate targeting, personalization, consistent follow-up, and reliable tracking are essential to turning a mailing into a measurable marketing program.

Xanthi particularly values the opportunity to learn from RPM's experienced leadership and continually expand her capabilities. Her ability to adapt quickly and take ownership of new responsibilities reflects the same practical, detail-oriented culture that defines RPM's approach to client work.

Outside of RPM, Xanthi enjoys spending time with her son, photography, hiking, concerts, fun runs, and cooking.