Direct Mail for Financial Services

Land new accounts, boost engagement, and drive conversions with precision, data-driven direct mail campaigns.

Grow Deposits, Cardholders, and Loyalty with High-Impact Direct Mail

From banks and credit unions to credit card issuers and fintech disruptors, the financial services industry is more competitive than ever. Digital ads are expensive and saturated, making it harder to reach and convert the right customers.

Direct mail delivers a proven, trusted way to break through the noise—driving new accounts, increasing retention, and deepening customer relationships.

At RPM, we specialize in crafting direct mail strategies that help financial brands connect with consumers at every stage of the customer journey. Whether you’re promoting new checking accounts, launching a credit card offer, or boosting adoption of digital banking tools, we help you create targeted, measurable campaigns that deliver results.

Go Beyond Digital for Greater Trust & Impact

To reach a broader audience, your marketing efforts must extend beyond the internet. Use direct mail to physically reach into people's homes and get attention. We’ll help you tell your story in an impactful way that creates a lasting connection with your potential customers.

Target High-Value Customers with Precision

Using advanced data modeling and segmentation, we identify and reach the consumers most likely to open an account, apply for a credit card, or engage with your financial products—maximizing your ROI.

Scale Your Campaigns with Confidence

Whether you’re running a local test campaign or a national rollout, our proven strategies ensure that your direct mail efforts are cost-effective, measurable, and built for long-term growth.

Testimonials

Your Strategic Partner in 
Direct Mail

RPM’s mission is to act as an extension of your team, helping you spend less and sell more by maximizing the potential of your direct mail marketing investment. 

Let RPM be your partner in driving success through expertly crafted direct mail campaigns.

Accelerate Your Learning

High-performing direct mail campaigns are built on strategic testing and data-driven optimization. Our Rapid Performance Method provides strategic insights faster and cost-effectively delivers superior results.

Overcome the three biggest challenges that marketers face:

Find a winning approach that meets financial objectives quickly

Scale up and maintaining consistent performance

Maximize learnings to reduce costs and increase results (ROI)