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How to Reclaim Consumer Attention in an Increasingly Fragmented Digital World

Rick Rappé

There are 86,400 seconds in a day. By some estimates, Americans now spend more than 25,000 of those...

Rick Rappé

It used to be that only really huge companies cared about branding. It seemed to be a luxury,...

Rick Rappé

In Part I, I introduced the concept of spending less to make more sales with your direct marketing...

Rick Rappé

It’s budget planning season again. Maybe if you’re lucky you’ve already made your way through it....

Rick Rappé

First off, a rant. Direct mail isn’t just advertising; it’s a sales tool. There are less expensive...

Rick Rappé

Direct mail is the most heavily used direct marketing medium, and its popularity continues to...

Rick Rappé

While it’s tempting to compare digital marketing and direct mail to find out which one is “better,”...