Direct Mail Volume Surges: What’s Going On and What To Do Next
“Brands will send an average of 67.3 million pieces of mail this year — up from 34.9 million in...
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Why Big Agency Mergers Hurt Your Direct Mail—And How to Get It Back on Track
Agency mergers are stacking up—Omnicom and IPG are chasing a $25-billion network, while BBDO’s...
Read MoreHow to Offset the USPS July 2025 Postage Rate Increase on Direct Mail
The USPS has proposed an 11.6% average postage increase for Marketing Mail, set to take effect in...
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