Rick Rappé

Founder & Chief Executive Officer

In 2007, Rick founded RPM with a simple vision: create a different kind of agency built around experienced talent, hands-on partnership, and an unwavering commitment to client success. After years in the large-agency environment, he believed clients deserved senior-level expertise, faster decision-making, greater accountability, and a team that would operate as a true extension of their marketing organization. Those principles continue to define RPM today.

Rick helps organizations transform direct mail into a measurable, scalable customer acquisition channel. With more than 30 years of experience in direct marketing, Rick has spent his career helping companies build high-performing direct mail programs that create long-term business value through disciplined testing, optimization, and operational excellence.

Rick began his career in production and project management and quickly advanced into client services and strategic leadership. During his 14 years with one of the nation's leading direct marketing agencies, he played a pivotal role in developing and managing AT&T's direct mail acquisition channel. What began as a regional program grew into one of the company's largest and most successful sales channels, expanding nationwide to generate more than 1.5 million customer acquisitions annually and contributing more than 20 percent of AT&T's total sales. Along the way, Rick helped launch and optimize acquisition, retention, win-back, retail, B2B, and cross-sell programs while overseeing one of the industry's largest direct mail investments.

Throughout his career, Rick has also helped shape direct marketing programs for organizations including DIRECTV, Microsoft, LifeLock, Netflix, AAA, Square, financial institutions, technology companies, retailers, home services providers, and other consumer brands. Across billions of mail pieces and thousands of controlled tests, he has developed a practical understanding of what consistently drives performance and what doesn't.

Rick believes direct mail success is the result of hundreds of well-informed decisions executed with precision. The right audience, compelling creative, thoughtful offers, testing, accurate measurement, and flawless execution all work together to produce sustainable growth. He encourages clients to view direct mail as an evolving business system built on continuous learning, optimization, and scaling.

Clients count on Rick to quickly understand their business, identify opportunities others may overlook, and develop practical strategies that can be tested, measured, and improved over time. Above all, he is passionate about helping organizations build marketing programs that continue to deliver value year after year while empowering clients to achieve lasting success in their own roles.

Outside of work, Rick enjoys woodworking, art, live music, traveling, spending time with his family, staying active through pickleball and hiking, and cheering on the Seahawks, Sounders, and Mariners.