5 Ways to Leverage Your Brand in Direct Mail
It used to be that only really huge companies cared about branding. It seemed to be a luxury,...
By: Matt Witter Aug 18, 2026, 10:34:37 AM
I am pleased to announce that we have joined the Fiber Broadband Association, an organization that is dedicated to accelerating the deployment of fiber broadband networks to ensure digital equity and enable every community to leverage the economic and societal benefits that only fiber can deliver.
We're especially pleased to join an organization that values collaboration and knowledge-sharing among its members. FBA President and CEO Gary Bolton welcomed RPM to the association with the following:
“The Fiber Broadband Association welcomes RPM Direct Marketing to its membership. Our association thrives on the knowledge, passion, and collaboration of our members, and we know that RPM will be an asset to our organization. Together, we will work to provide advocacy, education, and resources for the advancement of fiber broadband technology so that we can connect everyone to reliable, high-quality internet.”
We look forward to getting involved, learning from other FBA members, and sharing our experience in telecommunications direct mail marketing. We plan to participate in Fiber Connect and regional events, engage with committees and working groups, and contribute our perspective on customer acquisition, retention, and the role direct mail can play in helping broadband providers grow.
For us, joining FBA is an opportunity to reconnect with an industry we know well and contribute to its next chapter. RPM has spent decades helping telecommunications companies acquire and retain customers through direct mail. As broadband providers compete for subscribers and introduce new services, we believe direct mail can help them reach the right households, communicate their value, and turn network investment into sustainable customer growth. We look forward to building relationships that create value for the industry and our clients.
Follow RPM on LinkedIn here: https://www.linkedin.com/company/rpm-direct-marketing/
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The Fiber Broadband Association (FBA) is the voice of fiber, helping providers, policy makers, and communities make informed decisions about how, where, and why to build better fiber broadband networks. FBA is the largest and only trade association that represents the complete fiber ecosystem of service providers, manufacturers, industry experts, and deployment specialists. Since 2001, FBA and its members have worked to advance fiber broadband deployment to accelerate innovation and increase quality of life by enabling every community to leverage the economic and societal benefits that only fiber can deliver. The Fiber Broadband Association is part of the Fibre Council Global Alliance, which is a platform of six global FTTH Councils in North America, LATAM, Europe, MENA, APAC, and South Africa.
Follow the FBA on LinkedIn here: https://www.linkedin.com/company/fiber-broadband-association/
To learn more about the Fiber Broadband Association, please visit fiberbroadband.org.
Contact:
Christy Barbaran
Connect2 Communications for the Fiber Broadband Association
FBA@connect2comm.com
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