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Rick Rappé

Spend Smart, Win Big: Better Direct Mail for ISP & Wireless Growth

Digital ads can drain budgets fast, and the results? Well, they’re not always guaranteed. Are you...
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How to Reclaim Consumer Attention in an Increasingly Fragmented Digital World

There are 86,400 seconds in a day. By some estimates, Americans now spend more than 25,000 of those...

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5 Ways to Leverage Your Brand in Direct Mail

It used to be that only really huge companies cared about branding. It seemed to be a luxury,...

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7 Key Creative Concepts for Great Results

First off, a rant. Direct mail isn’t just advertising; it’s a sales tool. There are less expensive...

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11 Powerful Attributes of Direct Mail

Direct mail is the most heavily used direct marketing medium, and its popularity continues to...

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Digital Marketing vs. Direct Mail: Complimentary Strategies For Greater Growth

While it’s tempting to compare digital marketing and direct mail to find out which one is “better,”...

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