How to Reclaim Consumer Attention in an Increasingly Fragmented Digital World
There are 86,400 seconds in a day. By some estimates, Americans now spend more than 25,000 of those...
Read MoreRick Rappé
5 Ways to Leverage Your Brand in Direct Mail
It used to be that only really huge companies cared about branding. It seemed to be a luxury,...
Read MoreHow Can You Spend Less and Sell More? - Part 2
In Part I, I introduced the concept of spending less to make more sales with your direct marketing...
Read MoreHow Can You Spend Less and Sell More? - Part 1
7 Key Creative Concepts for Great Results
First off, a rant. Direct mail isn’t just advertising; it’s a sales tool. There are less expensive...
Read More11 Powerful Attributes of Direct Mail
Direct mail is the most heavily used direct marketing medium, and its popularity continues to...
Digital Marketing vs. Direct Mail: Complimentary Strategies For Greater Growth
While it’s tempting to compare digital marketing and direct mail to find out which one is “better,”...
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