A PROVEN APPROACH
FOR RESPONSIVE MARKETING

A PROVEN APPROACH
FOR RESPONSIVE MARKETING

ARE YOU LEARNING ENOUGH… QUICKLY ENOUGH?

 

Most marketers understand the importance of testing. But the unfortunate reality is that many of them don’t have the time, money, or experience to do it effectively for direct mail.

 

The important fact is that ALL high-performing direct mail programs are built on a foundation of testing and optimization. The faster and more efficiently you can make it happen, the more successful your programs will become.

Rapid Performance Method

 

We’ve developed and perfected a platform for accelerated direct mail testing, analysis and optimization. We call it the Rapid Performance Method. Using this method to test your marketing allows us to consistently overcome three of the biggest challenges facing direct marketers:

1Finding a winning approach that meets financial objectives

 

2Scaling up and maintaining consistent performance

 

3Maximizing efficiency to reduce costs and increase ROI

Our optimization is led by analytics based on actual consumer behavior, sales performance and customer value. With the Rapid Performance Method, we shorten new program development time to create and scale direct mail programs that deliver better results at a lower cost. It’s also an effective way to beat existing control packages and improve ongoing programs.

 

How could the Rapid Performance Method work for you?FIND OUT HOW

Stretching your direct marketing budget

 

To be successful, the dollars you invest in marketing have to create a strong return. We amplify your return on investment by carefully directing your budget to the most productive direct mail solutions. Everything we do simply comes back to helping you to accomplish more for less.

Streamlined

agency structure

 

RPM is a lean, highly efficient team with low overhead. Our agency structure allows us to be more effective with our time and keep fees 25–50% below other agencies.

Production

partnerships

 

With millions of pieces mailing each month, we have strong partnerships with top printing and mailing resources. Special buying agreements allow us to produce mailings at low rates and pass the savings on to you.

Fixed-bid

campaign budgets

 

To forecast ROI, you need an accurate program budget up front. We develop a complete plan and budget for your campaign before we begin. With our fixed-bid pricing model, there are no unexpected surprises.